I made a mistake with EasyGen. I used this AI to go from 0 to 500,000+ followers on LinkedIn. And I thought people needed help to write posts on LinkedIn. Turns out people need inspiration more than (actually) writing posts. So why don’t you start writing content? You probably make these five mistakes:
1. You write for your surroundings, not your (future) audience.
Your family does not care about your LinkedIn. Your colleagues don’t care about your LinkedIn. Your boss does not care about your LinkedIn. I’ve been there. I’ve done that.
Look, I have quite a big family, and I’m still being asked: “So what do you do? You write on LinkedIn, right?”
They are not my audience. I don’t write for them. I write for you (the one reading now). So I don’t owe ANYONE an explanation, but you. I remain vague, “I write online,” or my favorite answer of them all, “I work in tech.” The broader learning is to remember who you are writing for. Not your family. Not your colleagues. Not your surroundings. Us, readers.
2. You aim for millions, not one hundred.
You don’t need a million hardcore followers. You need a hundred, willing to spend $1,000/year with you. That’s your $100,000/year goal for freedom and excitement. If your audience were just 100 ultra-niche followers, what would you write? Write this.
3. You’re obsessed with hacks and strategies.
Content cheat sheet. Prompt pack. MBA content course. Turns out I made the three of them, knowing a fraction would actually act on it. People obsess over these things more than actually doing the thing. Don’t be that guy. I hope you’re part of the fraction, and not the crushing majority sitting there and waiting.
4. You want to reinvent the wheel.
People write millions of content every day. There is nothing to reinvent. Carousel & infographics work on LinkedIn → do that. X pushes educational threads with a twist → do that. Don’t try to reinvent the wheel. Check others’ winning wheel AND MAKE IT YOUR OWN.
If I’m starting a ramen shop, I won’t guess the entire recipe. I will start by watching the best ramen being made, and tasting it. Eventually, after making tons of them, I will come up with slight variations. Be like ramen, my friend.
