Three years.

That’s how long it took me to write my first book. Three years of overthinking. Stopping. Starting. Doubting myself. Wondering if it would even matter.

But today?

I write a new book every quarter. And each one generates leads, attracts clients, builds authority—and makes money. Real money. How?

Because I stopped writing to be famous and started writing to monetize my books! Like most first-time authors, I thought a book had to be perfect.

I thought I had to be someone important before I could call myself an author. And I was afraid—afraid that if I finally published something, no one would read it. Or worse… people would read it and laugh. So, I waited. I polished. I procrastinated.

And for three years, I got nothing in return. My turning point came when I stopped trying to write the next great American masterpiece—and started treating my book like what it really is: A funnel.

That was the shift.

My book didn’t need to land me a talk show interview. It needed to land me a client. I mapped out a title that made people stop scrolling. I structured the chapters with a clear framework that built trust and credibility with every page.

Then, in 2016, I saw a book funnel by Russell Brunson and I modeled my own book funnel to look just like his funnel. My funnel captured leads, a companion automation campaign nurtured them with value, and upsold the right readers into premium services.And it worked.

I earned my first ClickFunnels Two Comma Club award in 2019. This award comes to you when you make your first $1,000,000 from a funnel. I earned my 2CCX in 2024. This award comes to you when you earn $10,000,000 from a funnel.

Money came; business grew. Not because I had the bestselling book. Because I had the best-selling system. If I could go back and tell my past self anything, it would be this:

Your book is not your end product.

It’s your front door. And the right book—structured correctly, promoted strategically—will quietly do the heavy lifting.

Today, I use books to attract better-fit clients, increase conversion rates, and build undeniable authority.

Books CAN make you famous… my recent book, co-authored with Dan Kennedy, No BS Guide to Marketing Automation and Artificial Intelligence, became Amazon’s best seller. Watching people line up to have me sign my book and take selfies with me at the Click Funnels Funnel Hacking Live event in 2025 was an interesting, first-of-its-kind experience.