When I started my journey into the expert space, no one told me how hard it can be to carve your own spot in the space and how easy it can be if you know how to do it.
Did you know that some studies show that you can increase your influence by 70% if you can demonstrate that you have been featured on certain platforms?
I wish I had known when I started my journey. I also wish I knew how easy it was to write a quality book and the power of getting that book onto bestseller lists. I didn’t.
I struggled to get any media coverage. I struggled to be taken seriously. I struggled to get clients. It took me 15+ years until I felt I was viewed as an expert in the eyes of my clients. I know now how much easier it could have been.
When we work with expert’s through our bLU Talks brand, in a matter of months, many of them end up speaking at an Ivy League, getting featured on platforms like Apple TV, getting to share the bill with big-name speakers, and co-authoring a book with a big named influencer.
When you go to their website and they have those assets, well, credibility increases. It took me 15 years. It takes them months. As such, I want to share with you just three things I wish I had known when I started my journey into the expert’s space.
Partner with Other Influencers
Whether you decide to partner with an influencer on a project, you interview an influencer and have photos, or you have an endorsement by an influencer, they, in essence, are lending you their credibility, and in some cases, introducing you to their network.
Leveraging this can increase your credibility, visibility, and status really quickly. But how do you get on their radar? It comes down to the approach you take when you reach out.
Are you reaching out and asking them to help you, or are you offering to help them? People often ask me how they too can sit with and/or interview everyone from Gary Vee to Lisa Nichols to Deepak Chopra. They are looking for a shortcut. I haven’t found such a shortcut.
Instead, what I have done is make deposits into the relationships I cultivate and then rarely, ask for a withdrawal. I go out of my way to give, and only after I have added adequate value to the relationship, do I ask if they may be open to helping me.The answer is almost always yes. But, it’s not overnight.
The power of the as Seen On
As Seen On Banners are so powerful because they tell the person seeing them that we have been vetted by someone with authority. The reason free press is so powerful is because it is someone else edifying us vs. us trying to edify ourselves. Much like free press, the As Seen On banner is someone with authority edifying us.
The easiest way to get this extra credibility is to simply appear on shows and then get the logos of the shows you have been on, and ultimately put those logos on a banner or your website with a note saying, YOUR NAME has been featured on INSERT LOGOS HERE.
The great part is even you can get yourself booked on small podcasts quickly and use those logos to build an as seen on, and then as you get booked on bigger shows, you just switch the logos out. There is a reason why Tony Robbins, with all he knows about the expert’s space, willingly gives up space on his website to feature these as seen ons.
