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By Al Ries & Jack Trout
Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Global Authority Magazine is a prestige platform crafted to spotlight visionary leaders - CEOs, innovators, authors, experts, and changemakers - shaping tomorrow’s global landscape.
Our editorial mission is to create a magazine that does more than inform; it cements legacies through authentic storytelling and thought leadership.
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